10 digital marketing trends so you do not get left behind! - Row House Blog
Digital Marketing

10 digital marketing trends so you do not get left behind!

For those who work with digital marketing is not different. Defining objectives is the first step of digital marketing planning: what do I want in 2018? Increase my sales and lead generation, improve my results through marketing, become an authority in the market … and many other objectives that you can include in your planning for next year.

However, to make good planning it is also necessary to be attentive to trends. 2018 digital marketing trends will be characterized by emerging technological developments, some of which we already had the opportunity to meet this year.

Thus, the paths that digital marketing professionals will take next year will be defined by two factors: technology + data. Knowing the trends of digital marketing will help you make good planning and define what to invest your marketing budget. Here we present the top 10 digital marketing trends 2018.


1. Audiovisual

By virtue of the speed of communication allowed, above all, by smartphones, users increasingly prefer to receive information through images and videos. These audiovisual elements allow a greater and better absorption of information in addition to providing sensory and emotional experiences.

Therefore, it invests in audiovisual and interactive content: well-produced images and videos, infographics, etc.


2. Native ads

Invasive ads became a source of annoyance for users. Nothing more annoying than finding a pop-up out of context at the beginning of a page that you have accessed. Therefore, two marketing methods have become recurrent: Inbound marketing, aimed at capturing potential users, and native ads.

Through the native ads it is possible to offer a product in a less invasive way. This is possible because these types of ads are mixed with the virtual environment so that the user does not detect it as advertising, instant content, recommended content, etc. Therefore, avoid invasive marketing strategies and invest in native ads.


3. Micro-moments

The micro-moments are an infinity of moments of our day to day that stimulate the use of our smartphones. These micro-moments are made up of searches on our smartphones from “car rental” to “business hours of pizzeria X”.

According to Google, these micro-moments make it possible to assess the needs that users expect brands to satisfy with relevant information. The challenge of who has a business and who works with digital marketing will anticipate the micro-moment and offer the user the correct information in the precise time he needs.


4. Custom content

Marketing strategies that offer a personalized experience to users are increasingly valued. This personalized experience means providing the client with the feeling that their needs and preferences are being contemplated. For this, two strategies are fundamental: adopt intelligent content and personalize messages.

Smart content helps identify different people and, from that, create a special communication for each consumer and their needs. And the personalization of the messages creates a personal link between the consumer and the brand / service. And that generates greater performance. In 2018, it invests in personalized content.


5. Influencers

Influencers are people who disseminate and disseminate a brand / service sharing their personal experience when using it. They are brand prescribers.

Influencers can be microinfluencers, that is, clients that became brand / service disseminators. There are several ways to turn a client into an influencer. But the main one is to offer the consumer the satisfaction of their need and preference. With that, you’ll get customer loyalty with the brand. And the influencers can also be the ambassadors of the brand / service, which are usually well known by the public of the country, region or city (actors, actresses, singers, singers, etc.).


6. Content developers

To create easy-to-memorize content, unique and personalized, the recommendation is to hire an experienced writer. The editor’s mission will be to write creative and unique content, in a fluid way, on different topics in order to reach different audiences.

The function of the editor is also to select topics and contents relevant to the audience of your brand / service. Therefore, this person must be attentive to trends, know the issues, know what is being talked about and have the ability to react to generate content in line with the interests of the moment.


7. Voice search

One of the 2018 digital marketing trends in the area of ​​marketing search is the voice search. This tool must be incorporated into search marketing strategies that every brand undertakes.

The voice search should be oriented to offer help in daily issues and in time to the users. It is an important local marketing strategy.


8. Business Intelligence (BI)

Business Intelligence is a marketing strategy linked to the use of data. The term Business Intelligence refers to the process of collecting, organizing, analyzing, sharing and monitoring information that supports business management.

Smart business is about exploring the possibilities offered by real time. Know how many people are accessing at this precise moment to the page of your brand / service, what they are looking for, etc. And, from this information and both the ability to analyze and the prediction of data, adopt marketing strategies that increase sales or any other objective defined in the planning of your brand / service. Big Data is a great ally of Business Intelligence.


9. Growth Hacking

Growth Hacking is another marketing strategy related to the use of data. However, this strategy is related to the marketing of results. It’s about experiment-oriented marketing.

Content marketing for results

Growth Hacking seeks to identify ways to grow – increase quickly and without cost the number of leads of a company – against an increasingly demanding consumer. Through data and testing, Growth Hacking seeks to understand the public to know what strategies to adopt to grow your brand / service.


10. Data Management Platform (DMP)

DMP is a platform that collects, organizes and activates the thousands of data that are generated in various sources. DMP collects data on different sites. Then, organize these data from demographics, consumption habits, interests, among other topics. Finally, the information that results from the organization of the data is activated in different ways for advertisers and publishers.

The DMP is important for marketing, because this information is used to broaden the audience’s reach, get to know the public better, generate ideas and allow smarter decisions in the optimization of digital strategies. DPM is a great ally of Business Intelligence.

If you want to know more about some of these 2018 marketing trends or wish to share your experience, leave your comment at the end.

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